BDM Success Playbook.
Welcome to the frontline of Digital Transformation. This manual equips you to lead your pod in dominating the Vertical SaaS landscape for trade services.
Industries Served
Product Portfolio
Voice & Chat Agent
White-labeled 24/7 AI communication. Smart escalations, multilingual support, and zero-coding website deployment.
FETS (Tracking System)
Fire Equipment Tracking via QR technology. Digitize inspection workflows and instant NFPA compliance reporting.
Rectangled.io
Reputation Management and CX. WABA integration, sentiment analysis, and social-auto post generation from reviews.
FSW AI Suite
High-impact tools: AI Spokespersons, Academy App Wizard, Smart Funnels, and AI Podcast generators.
Business Problems Solved
The "Paper Trap" & Liability
Manual logs for HVAC and Fire inspections lead to human error. **Solution:** FETS QR-codes provide an irrefutable digital audit trail, reducing insurance premiums and compliance risk.
The "Leaky Lead" Syndrome
Trades lose 30% of revenue by missing calls after hours. **Solution:** Our Voice/Chat Agents capture 100% of leads 24/7 with 50+ language support and smart human escalation.
The "Invisible Tradesman"
Highly skilled welders/electricians often lack online presence. **Solution:** Rectangled automates review collection and GBP integration, pushing them to the top of Google search results.
Operational Friction
Managing past/current customers manually slows growth. **Solution:** Our integrated CRM and AI Suite automate invoicing and service requests (AMC tracking), freeing up 10+ hours a week.
Revenue Streams
SaaS Reseller
We capitalize on best-in-class tech like Rectangled and Voice Agent, earning high-margin recurring commissions by providing the 'Layer of Implementation' the client lacks.
SaaS Developer
Through proprietary tools like **FETS**, we build and own vertical IP specifically for fire safety and HVAC industries, maximizing long-term asset value and equity.
White Label Branding
We eliminate 3rd party brand leakage. By wrapping top-tier SaaS into the Fire Safety Works brand, we own the Customer LTV and become the single-source provider.
The Growth Machine
Pod Leadership Model
3
LGR
3
SDR
3
BDE
Your Responsibility: Collective Pod Quota & Individual Performance Graduation
LGR SDR BDE BDM Account Manager Key Account Manager VP Sales CRO
Account Manager Milestone
Close and Retain 10 accounts to graduate while retaining Pod leadership
Policy & Benefits
Time Off Package
- 15 Holidays: Blend of major Indian & US dates
- 15 Days: Personal Annual Leave (Self-care)
Global Shutdown Choice
Vertical SaaS Competition
| Competitor | Industry Target | The FSW Edge (Our Win) |
|---|---|---|
| Compliance-Only Portals | Fire Safety, Security | Revenue Generation. FETS provides tracking *and* uses Rectangled/AI Suite to help fire contractors grow their business, not just check boxes. |
| Procore / Autodesk | General Construction | The "Small Crew" Gap. Our solutions deploy in minutes with zero coding; enterprise competitors are too bulky for sub-contractors. |
| ServiceTitan / Housecall Pro | HVAC, Plumbing, Electrical | AI Agents & Pricing Flexibility. While they offer tools, we provide automated workers (Voice Bots) for 70% lower overhead. |
Closing Objections
Q: "Is the technology hard to deploy for small crews?"
A: Our white-labeled systems are "Zero-Code." The Voice/Chat bot is one line of script, and FETS uses simple QR stickers. No technical background required for the client.
Q: "Why not just use Housecall Pro or ServiceTitan?"
A: General CRM's lack specialized safety/NFPA compliance modules. FETS is vertical-specific. Plus, our AI Suite replaces expensive creative agencies they would otherwise hire for marketing.
Q: "What about local reputation? We have no time to review mine."
A: Rectangled handles that on autopilot. From scanning a steward/NFC tag on the site to auto-generating social posts based on a single review, we close the customer engagement loop without owner effort.
Q: "How secure is the client's asset data?"
A: All solutions in our portfolio (Voice Agent, FETS, Rectangled) utilize AWS enterprise-level encryption. The 'Vault' module is bank-grade secure document storage for compliance audits.
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